Swoop’s predictive AI enables pharma marketers to target even undiagnosed patients: It’s the latest example of how AI models are helping pharma brands reach more patients and providers.
Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.
New training models can clone the human voice and even alter tone, emotion, and accents. The potential for innovation is high, but so is the danger of scams and deepfake abuses.
Apple faces an uphill battle to get consumer attention this year: It shed over $100 billion in market value and is facing pressure to innovate with foldable phones and AI.
Coursera launches a generative AI ‘coach’: The technology is a focal point for the education system as AI skills are in high demand. Now AI is teaching those skills too.
Landmark lawsuit against AI giants: New York Times' case could reshape AI's future with respect to content rights.
Generative AI faces an uphill legal battle: A number of copyright lawsuits are stopping advertisers from adopting the tech.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.
31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.
OpenAI’s revenue skyrocketed to $1.6 billion in 2023: It’s shrugging off controversy and surpassing its rival Anthropic. But success is also attracting challenges.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.
What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.
AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.
Gemini genAI to power search and ads next year: Google’s Gemini genAI model promises reduced latency, enhanced performance, and a transformative impact on the Information Age’s search landscape.
Solving for identity in the cookieless future: AI can play a role in pinpointing and targeting without hindering privacy, but marketers must be nimble.
Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
As 2023 comes to an end, this is the data you need to kick-start 2024.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.