Artificial Intelligence

It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.

OpenAI’s revenue skyrocketed to $1.6 billion in 2023: It’s shrugging off controversy and surpassing its rival Anthropic. But success is also attracting challenges.

Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.

In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.

Gemini genAI to power search and ads next year: Google’s Gemini genAI model promises reduced latency, enhanced performance, and a transformative impact on the Information Age’s search landscape.

Solving for identity in the cookieless future: AI can play a role in pinpointing and targeting without hindering privacy, but marketers must be nimble.

Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.

On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

AI set the stage for the rise of humanoid robots: Symbiotic technological advances between the sectors are laying the groundwork for mass market commercial humanoid robots.

Can Nvidia sustain its dominance in 2024? It wore the tech crown in 2023 due to its crucial generative AI market position. The competition will be tighter next year.

“In the last year, large language models have gotten more powerful and sophisticated,” our analyst Kelsey Voss said on the “B2B Marketing Trends to Watch for 2024” webinar. “Generative AI [genAI] will bring about a renewed focus on brand reputation; an increased need to address data quality and reliability; and a growing desire for human interactions, such as live events.”

Gaming reigns supreme in entertainment despite economic pain: In 2024, the gaming industry is poised for transformative strides, fueled by Microsoft’s strategies after its Activision Blizzard acquisition and groundbreaking advancements in generative AI.

We might see generative AI hallucination insurance emerge in 2024: The tech is poised to introduce new opportunities, such as cost-effective, innovative solutions. But companies will also need to provide ways to mitigate risk.

AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.

AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.