Last year, marketers' priorities included navigating a rising connected TV (CTV) landscape, using AI to optimize budgets, and questioning whether traditional measurement strategies like last-click attribution could use improvement.
As OpenAI pushes for artificial general intelligence, its reliance on complex deals and high computing costs may force it to prioritize financial viability over human-centered AI.
77% of executives expect AI to drive innovation but may lack the infrastructure and training needed to capitalize on AI’s potential.
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
Accused of recording private chats for targeted ads, Apple denies wrongdoing but risks tarnishing its privacy-first image.
Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.
With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.
Is bad content a solved problem? Businesses must leverage AI efficiency to create valuable, unique insights and maintain audience trust, argues HubSpot exec.
In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.
Meta’s AI push risks alienating users if social feeds flood with bots. Balancing innovation with human creator support will be key to retaining its audience.
AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now
Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.
AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.
Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors
AI Overviews are a key reason to update your Google strategy: Their prominent placement changes the value of Google’s varied ad space.
The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.
Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.
Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.
Facing regulatory scrutiny, market share erosion, and diversification risks, OpenAI must innovate in multimodal AI while proving profitability to sustain its industry leadership.
2024 saw a pivot to specialized AI agents and personalized search tools, with on-device AI driving adoption despite skepticism about added costs for smartphones.