Higher toy prices eat into demand: Price increases drove higher toy sales in the first half of 2022, but fewer households are buying.
Eminem & Snoop Dog's NFT performance falls flat: Not all metaverse concerts are created equal.
Pinterest looks to revive flagging growth with Shuffles: The invite-only collage app is making waves on TikTok and boosting the platform’s appeal with Gen Z and younger audiences.
The music stops for AI-generated rapper: Capitol Records drops FN Meka from label after outcry over stereotypes.
Insider Intelligence spoke with Harley Block, co-founder and CEO of Gen Z consultant IF7, about its strategy to help brands like Abercrombie & Fitch reach the younger audience on TikTok.
Fortnite’s young users are a huge selling point for brand partners: IHeartRadio is the latest brand to launch an experiential marketing campaign in the video game.
The US is becoming more multihued and multicultural: Demographic changes make it imperative that companies devote more attention to the needs and opportunities for highly diverse younger age cohorts.
The cost of school supplies is weighing heavily on US parents. Between May and June, 40% of those planning to do back-to-school shopping considered it a significant concern in their budget, compared with 30% last August. Meanwhile, 19% said they could not afford it, up from 14%.
It’s TikTok’s turn to be the misinformation platform: Algorithmically recommended content has once again led to the viral spread of harmful info ahead of an election.
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Snapchat feature lets parents see who teens chat with in app: Platform looks to ensure safety while protecting kids’ privacy.
Emily Hosie, founder and CEO at Rebelstork, created a resale platform for gently used baby gear and products.
Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.
On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.
EV segment shakeup: Economic uncertainty and inflation have resulted in job cuts across the EV sector, which could slow down bigger players and cripple startups that were beginning to ramp up production.
Foot Locker invests $54 million to help Black businesses and students: Retailer’s aid is part of a $200 million pledge of educational and economic support for the community.
While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.
Brands struggle to win Gen Z and millennial loyalty: A new survey finds that younger audiences value sustainability and authenticity from retailers—but even that may not be enough to turn them into customers for life.
The metaverse intellectuals: A Wharton metaverse course for executives might struggle to offer tangible insights on a technology that doesn’t yet exist. But it could shape how the metaverse ultimately materializes.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.