Betting big on premium foldables when smartphone shipments are plummeting is a luxury for the world’s leading smartphone maker, but it bodes well for future growth.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
TelevisaUnivision’s early advantage in Latin America: Streaming service Vix spent heavily on sports rights, but strong subscription growth is giving it a cushion.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
TikTok's music expansion: Platform is broadening its footprint by expanding its new streaming service globally and forming a strategic alliance with Warner Music Group.
GenAI's rapid rise and gender divide: The tech’s adoption sees a dramatic surge, likened to the early days of smartphones, but a gender gap looms large.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Providers and marketers must better engage Hispanics in their communities: Otherwise, they’ll be dealing with worse health outcomes as patients disconnect from the medical system.
School’s out for summer: ChatGPT traffic drop could be attributed to students taking a hiatus from the service.
Not music to Apple and Spotify’s ears: TikTok Music launches in Brazil and Indonesia; is the US next?
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.
Automated translation is only the beginning: We look at how financial institutions are catering to the growing Hispanic US population and advancing financial inclusion.
Why big banks are losing market share with younger generations: A report finds fintechs and neobanks have captured 47% of all new checking accounts opened in 2023, and that Gen Zers increasingly see them as their primary accounts.
Gen Zers in the US want their brands to support mental health more than any other cause, cited by 53% of those surveyed by ICSC and Big Village. Tied for second place are environmental causes, including climate change and sustainability, and racial and gender equity (47% each).
Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.
Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.
Some 29% of US adults are taking less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) are engaging in cheaper activities as inflation, which has cooled slightly, wears on.
Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.
Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.