Demographics


UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back this expense.

David Iudica, senior director of strategic insights and research at Yahoo, talks about research that shows fathers are far more competent at parenting tasks than ads show them to be.

Rich Lennox, CMO of Toys "R" Us in the US, discusses how the toy retailer works to engage with fathers.

The financial lives of internet users are similar in many ways regardless of age. But some products are more likely to be owned by users under 30—and the same group is more likely to conduct digital and mobile banking activities.

African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report. Even where overall access is very low, men are more likely than women to be online.

Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on. Thus, one must look more closely to see what is special in the ways mothers in particular use digital to meet the demands of their role and, at times, to escape from those demands.

January 2016 research found that 37% of kids and teens in France who use social networking sites cited Facebook as their most frequented platform.

Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers.

More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.

Lauren Fitzgerald, managing director at The Mom Complex, details how mothers engage with social media, respond to ads and navigate other aspects of digital.

Lead in: Nizzi Karai Renaud, CMO of product customization marketplace Zazzle, talked about the site’s most effective marketing tools and how it converts millennial shoppers.

Social network users in the UK increasingly check in via mobile. An interesting side-effect of this trend is the rising incidence of people signing in to social media first thing in the morning before they get out of bed. Among women, in particular, this is becoming ever-more common.

College students use a variety of mobile payment methods, including PayPal and Apple Pay. According to December 2015 research, they use these methods because they are easy to set up and use.

Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.

When it comes to targeted advertising, many US internet users across generations feel like they are often forgotten about by advertisers, according to November 2015 research. And they feel it is about time they are recognized.

Even with digital peer-to-peer (P2P) methods like PayPal and Venmo available, millennials prefer getting paid back in cash, according to January 2016 research.

Uwe Ellinghaus, CMO of Cadillac, discusses the new iteration of the automaker's "Dare Greatly" campaign, featuring young innovators, which was unveiled during the 88th Academy Awards.

Predictive marketing is becoming important among marketers. In fact, more than six in 10 executives worldwide said that achieving a more complete view of the customer helped them more accurately predict customer needs and desires. That made it the leading benefit of a unified customer view.

Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one, according to August 2015 research.

More than three-quarters of millennials in Canada have binge watched TV in the past year, according to research.