Demographics


Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.

Nearly all teens in Germany own some kind of mobile phone, according to a November 2015 study by Medienpädagogischer Forschungsverbund Südwest (MPFS). Basic mobile ownership is almost identical for males and females, but a deeper look into the survey’s responses reveals some gender divides when it comes to other digital devices.

Shopping at brick-and-mortar stores has long been a rite of teen passage in the US—though socializing may be at least as important as the shopping itself. But teens, like millennials before them, now prefer shopping via digital channels, according to one survey.

Alexandre Sagakian, vice president of research and data at Qriously, discusses how college students engage with ads.

Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.

Nearly two-thirds of CMOs worldwide don’t currently use digital advertising to better understand the audiences within their CRM database, according to September 2015 research.