Spotify’s Roblox collab will help make inroads with young users: The music streaming service moved into the metaverse to reach Gen Z and Gen Alpha users.
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
Pinterest is doing fine, despite a decline in monthly active users: The platform’s inherent ability to serve as a social discovery engine makes it highly valuable to advertisers..
A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
Pandemic era growth is officially over at YouTube: While ad sales slowed considerably in the last quarter, its TikTok competitor, Shorts, saw massive growth in viewership.
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
Last-mile delivery is a necessary expense for retailers: A survey by Anyline and Researchscape finds shoppers of all ages will abandon brands after a bad delivery experience.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.
Inclusive marketing is becoming important to advertisers: Horizon Media and Nielsen partner to better facilitate media planning for Asian, Black, and Hispanic consumers.
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
US teens are spending more, but their budget remains limited: Nike, Ulta, and Shein are among the cohort’s favorite retailers, per a new survey.
Lego and Epic Games make a play for tomorrow’s consumers: The companies are teaming up to create a family-friendly metaverse for kids.
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Learning can be virtual, but the outcomes are real: Virtual learning platforms like Labster could mean a renaissance for educational engagement, but research shows it may have some detrimental consequences.