Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.
As the possibility of a TikTok ban grows in the US, users are looking for other platforms to satisfy their short-video needs. In a Cowen survey, 26% of adult US users said they’d switch to Instagram Reels, and 21% said they’d head to YouTube Shorts. Meanwhile, 37% had no plans to use another short-video app.
Next year, ecommerce will make up 75% of total US resale volume and reach $90 billion, according to our forecast. US resale is also growing faster than overall retail sales, and retailers want in on the market. Whether you’re launching a resale program or examining the opportunity, here are five charts to help.
The number of Gen Z mobile banking users will reach 33.7 million in the US this year and continue to grow at a compound annual growth rate of 12.4% through 2026, per our forecast.
Amid the turmoil, a neobank has an identity crisis: MoneyLion can’t sell the reason for owning a content studio.
Alcohol ecommerce is growing. See how alcohol purchase trends are shifting, who’s buying, and how to reach new customers.
Advertising groups keep the DEI push alive: Consumers have shown they want more diverse content. Advertisers would be foolish to turn away.
Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
Record viewership for women’s sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women’s sports primetime slots.
Paramount’s potential BET sale could be a win-win: A deal could allow the media giant to focus on its streaming services and advertising innovation
Investors have faith in the future of gaming: Ex-Riot Games execs have secured $55 million in Series A funding to create a hit.
Facebook’s latest dark pattern scandal will make advertisers nervous: The New York Times reports that young Instagram users’ posts are being shared to Facebook in an effort to mask shrinking Gen Z participation.
Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
Klarna is about more than BNPL: Its Kosma open banking platform is growing as the company creates new revenue streams on the back of its banking and payments infrastructure.
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.