Among Gen Zers in the US, those who watch both digital video and linear TV spend 13.1 hours per week with TikTok videos and other user-generated content, per Hub Research.
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
Just as Facebook became the platform that defined millennials’ social media experience, TikTok is cruising toward a similar status for Gen Z—but it’s taking a different route.
Children will make up 13% of the US population this year, making the future Gen Alpha about 46 million strong so far, per the US Census Bureau. Within that group, 26% will be Hispanic, compared with 19% for the general population. Some 7% will be two or more races, versus 3% for the overall population.
Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.
Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.
2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.
The kids’ ad dollars are all right: While some sectors have seen slower ad growth, that’s not the case when it comes to childrens’ programming.
Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer’s interest in moving beyond its gaming roots.
Lunar New Year is big business in China, but Western marketers haven’t quite figured it out: Brands have a selling opportunity, but it’s a work in progress.
Gen Z will represent 20% of the US population in 2023, and nearly 40 million of these Gen Zers are adults. This is the data you need to understand how to reach them—and tap their growing buying power.
Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult.
Meta sets teen ad limits days after a public school district lawsuit: The company is changing its teen advertising policies while staring down litigation and mountains of fines.
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.
TikTok’s new teen controls should improve its own brand image: With lawmakers and regulators scrutinizing the platform on other fronts, strong moderation is a must-have.
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
Social media isn't dead; it's evolving: Gen Z will play a major role in how platforms transform going forward.