Facebook’s latest dark pattern scandal will make advertisers nervous: The New York Times reports that young Instagram users’ posts are being shared to Facebook in an effort to mask shrinking Gen Z participation.
Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
Klarna is about more than BNPL: Its Kosma open banking platform is growing as the company creates new revenue streams on the back of its banking and payments infrastructure.
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
Brands and retailers are celebrating Black History Month: Spotlighting Black-owned businesses, donating to nonprofits are frequent go-tos.
Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come
Gen Z adults are most likely to try new brands: But fading brand loyalty and longer paths to purchase mean retailers will have to work harder to earn their patronage.
Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alpha. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.
As Gen Zers’ buying power grows, retailers need to understand the best ways to connect and engage with them, whether that’s through leaning into product discovery or creating a more seamless payment process. We take a look at some of Gen Z’s shopping habits and what they mean for retailers.
Black consumers prioritize brands that prioritize them: A new study highlights companies that resonate with a demographic group with growing purchasing power.
Among Gen Zers in the US, those who watch both digital video and linear TV spend 13.1 hours per week with TikTok videos and other user-generated content, per Hub Research.
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
Just as Facebook became the platform that defined millennials’ social media experience, TikTok is cruising toward a similar status for Gen Z—but it’s taking a different route.
Children will make up 13% of the US population this year, making the future Gen Alpha about 46 million strong so far, per the US Census Bureau. Within that group, 26% will be Hispanic, compared with 19% for the general population. Some 7% will be two or more races, versus 3% for the overall population.
Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.