TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Gen Z’s entry into adulthood will be the main source of growth in US social media users over the next five years. While there are some parallels with millennials, this is a generation that has long been immersed in social media and has come up with its own rules to navigate it. They are self-aware, quick to adapt, and ready to push back on the standards set by their predecessors.
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
The majority of US Gen Zers are now adults, according to the US Census Bureau. The cohort is more diverse than any other generation and has a distinct identity shaped by its digital dependency during the pandemic. Gen Z has emerged with a distinct “me mentality,” prioritizing mental health and individuality after a childhood behind screens.
Smartphones will continue to gain ground as digital sales shift away from computers and tablets. In 2027, mcommerce (sales made on smartphones, tablets, and other mobile devices) will near the tipping point of half of ecommerce sales.
This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Betting big on premium foldables when smartphone shipments are plummeting is a luxury for the world’s leading smartphone maker, but it bodes well for future growth.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
TelevisaUnivision’s early advantage in Latin America: Streaming service Vix spent heavily on sports rights, but strong subscription growth is giving it a cushion.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
TikTok's music expansion: Platform is broadening its footprint by expanding its new streaming service globally and forming a strategic alliance with Warner Music Group.
GenAI's rapid rise and gender divide: The tech’s adoption sees a dramatic surge, likened to the early days of smartphones, but a gender gap looms large.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Providers and marketers must better engage Hispanics in their communities: Otherwise, they’ll be dealing with worse health outcomes as patients disconnect from the medical system.
School’s out for summer: ChatGPT traffic drop could be attributed to students taking a hiatus from the service.
Not music to Apple and Spotify’s ears: TikTok Music launches in Brazil and Indonesia; is the US next?
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.