TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Will Microsoft’s Activision deal close? The acquisition is looking shaky following a report from a UK antitrust watchdog.
Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.
Intel on the ropes: Competition, uncertainty, and stumbling PC sales could have Intel preparing to lay off thousands of employees when it is also seeking billions of dollars in investment for new factories.
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
Eat, drink, and be scary: Chipotle hooks up with BeReal to bring back “Boorito” Halloween promotion.
The days of clipping coupons from booklets are long gone. Coupons, like so many other paper-based products, have gone digital. Retailers are focused on streamlining the savings experience for consumers to foster brand loyalty and punch up sales.
Hispanic consumers make up over 18% of the total US population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
TikTok ups the ante on app experience with two significant updates: Its much-longer character limit and comment dislike button should help the platform in vastly different ways.
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
Spotify makes play for hip-hop devotees on Roblox: New virtual experience focused on genre that draws 44 billion monthly streams
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
On social media, younger shoppers are far more likely to trust brands and influencers, while older shoppers prefer retailers. Just 9% of baby boomers worldwide follow and buy from accounts run by influencers, compared with more than 40% of Gen Zers and millennials.