In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.
The baby formula shortage is a full-blown crisis: Pandemic-era stockpiling hurt manufacturers’ ability to gauge demand, and families are now paying the price.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.
Across generations, retirement is the No. 1 investing goal in the US. That said, Gen Z is far more likely to focus on getting rich or learning to invest than older age groups. While 81% of baby boomer investors have their eye on retirement—no surprise as they approach that milestone—just 35% of Gen Z investors consider it their main priority.
Spotify’s Roblox collab will help make inroads with young users: The music streaming service moved into the metaverse to reach Gen Z and Gen Alpha users.
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
Pinterest is doing fine, despite a decline in monthly active users: The platform’s inherent ability to serve as a social discovery engine makes it highly valuable to advertisers..
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
Pandemic era growth is officially over at YouTube: While ad sales slowed considerably in the last quarter, its TikTok competitor, Shorts, saw massive growth in viewership.
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
Last-mile delivery is a necessary expense for retailers: A survey by Anyline and Researchscape finds shoppers of all ages will abandon brands after a bad delivery experience.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.
Inclusive marketing is becoming important to advertisers: Horizon Media and Nielsen partner to better facilitate media planning for Asian, Black, and Hispanic consumers.