The generation most influenced by social media
As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.
Here are Gen Z’s top anxieties
The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.
Gen Z doesn’t trust brands with its data
Young shoppers mind brands’ social stances
US boomers aren’t ready for mobile wallets
TikTok minis: The platform's new third-party integration system Jump allows users to embed mini apps in their videos and marks an important step toward TikTok becoming a super app like WeChat.
Do diverse travel ads make an impact?
How US businesses are failing Black consumers
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Brand Perception Index: The ANA will now rank brands on how consumers perceive their social impact—but perception isn't reality, and brands should also put their money where their mouth is.
New Pew data shows that while broadband subscriptions are increasing nationwide, certain demographics are lagging behind. Despite a recent emphasis on expanding rural connectivity, lack of affordable internet remains the number one driver of broadband inequality per the data.
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.
Peacock gets its first dual-release movie: NBCUniversal will bring "Boss Baby 2" to theaters and streaming at the same time, which could help boost Peacock subscriptions in the family market.
Millennials and Gen Xers are gaming on mobile
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.