Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.
Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.
Pinterest’s co-founder & CEO is departing: Ben Silbermann’s departure and Bill Ready’s arrival as chief signals the platform’s commerce ambitions.
Intuit identifies Hispanic entrepreneurs as a B2B marketing opportunity: up to 4 million Hispanic workers in the US are reportedly considering launching a business this year.
This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.
Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
VideoAmp turns its attention to Hispanic viewers: A new partnership with TelevisaUnivision could help it claim even more of the measurement market.
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.
Like any long-lasting relationship, a partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
Usage timers reveal teens are spending hours on TikTok: The platform added features to limit time spent as criticisms of social media reignite.
Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.
A bipartisan data crackdown is coming: A new bill restricts use of personal data, but leaves exceptions for anonymized data.
The baby formula shortage is hurting low-income families hardest: Increased imports and relaxed WIC requirements are short-term fixes, but more competition is needed to prevent future crises.
Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.