TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Lego and Epic Games make a play for tomorrow’s consumers: The companies are teaming up to create a family-friendly metaverse for kids.
US teens are spending more, but their budget remains limited: Nike, Ulta, and Shein are among the cohort’s favorite retailers, per a new survey.
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Learning can be virtual, but the outcomes are real: Virtual learning platforms like Labster could mean a renaissance for educational engagement, but research shows it may have some detrimental consequences.
Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.
Underrepresented creators remain underserved by major social media platforms: Pinterest is trying to change that, but there’s still more work to be done.
People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.
In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.
Read the latest stories on social media regulations from Insider Intelligence.
Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.
As buy now, pay later becomes a common consumer practice, Klarna has its sights set on expanding its services beyond online commerce. Hear from Klarna’s CMO about how its payment platform has turned into a growth partner for merchants and retailers.
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Companies need to innovate to attract and retain IT talent: The Great Resignation has hammered the tech industry as a shortage of qualified workers and rise in competition for talent come to a head.
Lululemon doubles down on women consumers with new footwear line: As shoppers continue to gravitate toward athleisure and performance wear, retailers are looking to outfit them from head to toe.
TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.
UK generations exhibit differing digital behaviors: Report finds heartier use of technologies among younger age groups, but older cohorts represent the most attractive revenue stream for brands.
Gen Z and millennial shoppers drive luxury sales growth: As their consumer base grows younger, brands are under pressure to prove their eco-friendly credentials and invest in virtual experiences.