Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Landor & Fitch’s innovation chief on brands and sustainability in 2022: Luc Speisser argues that brands must understand consumers’ nuanced positions on sustainability.
Instagram quietly passes 2 billion users amid regulatory scrutiny: The embattled platform made no announcement to mark the milestone, which may only exacerbate concerns about its size.
Growth will come from Gen Z’s interest in buy now, pay later (BNPL) and incumbents’ push to outspend and outinnovate competitors.
2021 was a good year for influencer marketing: TikTok and Instagram dominate as influencer marketing continues to grow, but a new report shows racial disparities in compensation.
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.
Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.
Brands highlight efforts to reach and support individuals with disabilities: It’s not only the right thing to do from an inclusivity standpoint; companies that leave out those with disabilities can suffer financial consequences.
Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.
Many jobs in the US are tied to health insurance, which in turn is tying many workers to their jobs.
Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.
Internet users worldwide plan on shopping both in-store and online this season.
In an attempt to woo younger consumers, Nike launches a virtual space on the Roblox platform: The immersive experience features physical interaction, mini games with rewards, and an environment modeled after Nike's headquarters.
Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.
Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.