Facing slowdown in Chromebook sales, Google looks to bring old hardware back to life: The bold strategy to convert outdated Macs and PCs into Chrome OS devices can multiply its market share.
Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
The climate for sustainability is getting hot: IBM’s new accelerator is yet another example of brands championing sustainable initiatives.
Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.
Everybody’s doing the podcasting pivot: Spotify’s interest in ad revenues from podcasting hasn’t gone unnoticed—more evidence that it’s hard to make much money as a music streaming service.
Sephora DEI campaign delivers on several fronts: Its spotlight on Black-owned brands has paid off, resulting in positive consumer and social sentiments as well as a sales boost, the retailer told us in an interview.
Fashion resale surged during the pandemic under a unique set of circumstances.
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.
On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.
Spotify’s grip on audio streaming is under threat: The company’s podcast acquisitions have failed to attract younger listeners.
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.
Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.
Use of the term “Latinx” inspires heated debate within US Hispanic communities: Very few US Hispanic adults consider themselves “Latinx,” despite the term’s popularity in pop culture.
Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.
Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Landor & Fitch’s innovation chief on brands and sustainability in 2022: Luc Speisser argues that brands must understand consumers’ nuanced positions on sustainability.