When it comes to CX, consumers and marketers don’t see eye to eye: A new study found a widening gap between what customers expect and what brands are delivering.
Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.
Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.
Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.
Millions of e-cigarette and vaping products go up in smoke: While Juul has been left on the market (for now), the FDA's decision could signal the end of a once red-hot consumer trend.
We spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
Hey, Siri, show voice assistant user stats
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.
Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
This is the leading complaint about ad-supported video
Mattel dinged for noninclusive line: The Barbie manufacturer came under fire for creating a Tokyo Olympics collection without any apparent Asian representation.
How the pandemic changed back-to-school shopping
Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.
On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.
The generation most influenced by social media
As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.