Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
Kristin O’Brien, general manager of the Brand Platform at LTK, spoke with Insider Intelligence about targeting Gen Z consumers, the prevalence of social commerce, and back-to-school trends.
LGBT+ population grows in US but sees threats: Despite its increased numbers, this demographic group faces significant barriers to well-being and economic security.
Big Tech pauses office expansion: The economic downturn has pushed beleaguered companies like Meta to rethink their strategies. Workers’ reluctance to return is another reason for companies to stall expansion plans.
Walmart looks to broaden its online customer base: The retailer expanded its Spanish search capability in response to the growing number of Spanish-first online shoppers.
Not your grandfather’s engineering degree: Dartmouth dean Alexis Abramson says tech education needs to be more holistic to solve real human problems. And students are increasingly heeding the message.
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
More firms are flirting with a return to the office: Rising interest rates and a tightening job market have companies testing the waters to end remote work.
In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.
Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.
Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.
Pinterest’s co-founder & CEO is departing: Ben Silbermann’s departure and Bill Ready’s arrival as chief signals the platform’s commerce ambitions.
Intuit identifies Hispanic entrepreneurs as a B2B marketing opportunity: up to 4 million Hispanic workers in the US are reportedly considering launching a business this year.
This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.
Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
VideoAmp turns its attention to Hispanic viewers: A new partnership with TelevisaUnivision could help it claim even more of the measurement market.
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.