A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
New app makes a play for Gen Z: As TikTok teeters on the verge of a ban in the US, Zigazoo is one social media app that is vying for market share.
The esports bubble has popped: Despite brands folding and laying off staff, there are few places where advertisers can reach gaming audiences.
Latino patients could score cheaper Rx: Zócalo Health, a virtual care provider serving Latinos, is partnering with Mark Cuban Cost Plus Drug Company. The upshot could be big cost savings for consumers.
The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
Gen Zers make up about 20% of the US population, and they’re growing up. The digitally native generation has unique shopping habits after going through the pandemic during their formative years. From TikTok to the creator economy to payments trends, here’s how our analysts predict Gen Z will change shopping.
A double-whammy for TikTok: The embattled video app was fined for millions in the UK, and banned from Australian government devices.
Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
Greenlight upgrades its distribution model: The family neobank expands from a direct-to-consumer marketing model to also partnering with banks and employers.
Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.
Life insurance ownership is dwindling among US consumers, but demographic trends can shape acquisition strategies of new life insurance policyholders. Addressing pain points of Gen Z consumers can help marketers boost ownership rates of policies.
Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain