Issuers can capitalize on the 46% of users who proactively seek out deals with their cards
The partnership will help Affirm compete with rival Klarna, which already has a large European presence
Growing in new markets can offset potential losses from increasing POS competition
With regulatory changes underway, it may be easier for fintechs to get banking charters.
It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet
BNPL credit reporting has been hotly debated, but Affirm argues it will help consumers build credit
Tying up with DoorDash gives the BNPL provider a massive volume opportunity
Over a third (39%) of US adults currently have access and 28% would like to gain access to personal information removal tools, according to December 2024 data from Cornerstone Advisors.
Cash App launched a national marketing campaign highlighting its new banking products.
The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem
They may not break the deal, but it highlights the uncertainty left before the two cross the finish line
The partnership will give the BNPL provider a boost and help it better compete against rival Affirm
The service advances Block’s goal of “banking our base” and could drive Cash App adoption.