Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants
Customers’ expectations for timely, personalized advice have grown.
The company is trying to better market itself as a B2B company and grow its checkout business
The tie-up comes two years after Visa, Mastercard, and Discover began working with the firm
It reminded consumers how volatile the industry can be, deepening distrust that will be a major hurdle to overcome
Life insurers that lead in customer experience generate higher shareholder returns.
Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025
The POS provider achieved this milestone despite slowing growth due to intense competition
The solution will let the network capitalize on the quickly expanding creator economy
Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start
Exclusive experiences like this are helping Amex to win over millennials and Gen Zers
The two are moving ahead with integration plans as they remain optimistic the deal will pass its final hurdles