Financial Services

US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

A new report found that having the best mobile banking app isn’t enough to retain these digital natives.

Thousands of users saw $0 balances or couldn’t access accounts. With no clear explanation from BofA, the bank risks losing customers.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off

The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service

The solution gives consumers greater visibility into their transaction data, improving the customer experience and saving banks money on customer service costs

Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.

Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.

AI-related litigation is likely to be ‘when,’ not ‘if’: Insurers’ risk mitigation efforts should reflect work by industry groups and regulators aiming to get ahead of problems.

Auto insurance rates draw a candidate’s attention: The insurance industry ran a fact-check after former President Donald Trump promised to cut auto insurance premiums in half if elected.

At banks, insurance is back on the table: So-called “bancassurance” is becoming a thing again as neobanks bundle up and embed services for their customers’ convenience.

What the Fed’s rate cut means for insurers: They’ll be thankful if rate cuts stimulate spending and tame inflation. But they’ll also be watching the long-term sustainability of returns in a lower interest rate environment.