Financial Services

The bank used an AI solution to build and test a national campaign with personas. But the marketing team conducted its own research, too.

Larger retailers are showing a willingness to be more combative as they push back against swipe fees

Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.

The solution will give merchants more control over their payments experience, which can be vital for conversions

They’re skipping no-fee starter cards as they look to capitalize on the card’s status symbolism and expansive rewards

Despite the buzz of mobile shopping, retailers need to offer a seamless omnichannel checkout across mobile, desktop, and in-person retail