Amazon opens up email marketing—up to a point: The ecommerce giant will offer aggregate data to US sellers in its Brand Registry program that seek to market directly to their followers via email.
As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.
Here are the 10 most visited fashion sites in the UK
For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.
Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.