Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
The company's second ever commercial robot has the potential to reshape warehouse work, but it may also revamp labor expectations in the process.
OpenAI's commercial API is generating 4.5 billion words a day in more than 300 apps.
A familiar Prime Day schedule: Amazon hinted to sellers that its annual mega sales event would occur in the usual mid-July time slot, shifting the event’s focus back to summer shopping trends.
After a turbulent year, customer expectations around experience have changed. While many organizations are making progress toward meeting these new demands, more are struggling to consistently deliver the best possible customer experience (CX).