Early in the pandemic, most consumers went through a panic-buying period—stocking up on essential goods like toilet paper—as uncertainty over lockdown restrictions loomed.
Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.
eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.
Home improvement retailer The Home Depot is continuing to build on its loyalty program to create more personalized in-store and online experiences.
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.
Retailers are bracing for a softer holiday season due to the pandemic. They will see, however, a major shift to ecommerce this holiday season.
eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.
Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.
From midnight on March 23, the UK government enforced the closure of nonessential retail stores in the UK as part of strict lockdown measures. This shuttering was only lifted on June 15. During those intervening 12 weeks, UK consumers wanting to purchase anything other than groceries or medications could not do so in-store.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.
Apparel manufacturing company Dickies recently launched a digital-first content campaign to build on its ongoing diversity efforts. Amid the pandemic, it had to be shot by the very creators highlighted in it, using their own devices.
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu try their hands at playing a special, Amazon-themed game of "What's the Point?" where they discuss how the US House antitrust report affects Amazon, luxury brands on the platform, palm-print payment, all the new details about Prime Day 2020, and more.
Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.
The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market.