Twitter’s move toward greater accessibility causes issues: The social platform’s new layout helps users with low vision but makes it harder for some to tweet
Alcohol ecommerce is a sector to watch: Evolving consumption habits, new entrants, and antitrust concerns increase the category's intrigue.
Consumer sentiment drops to lowest level in a decade: Amid concerns over the delta variant, inflation, and hiring, consumer sentiment fall to below its early pandemic lows.
Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
Delivery drones take flight
Savvy marketing could improve trust of online-only brands: Though ecommerce has boomed in the past year, consumers don't trust brands only available online.
With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.
Freeing the market from Amazon: Latin American ecommerce giant Mercado Libre is on the rise after strategic investments in Mexico pay off.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.