Retail & Ecommerce

eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.

Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands.

McDonald’s seeks some loyalty: The company is gearing up to launch its MyMcDonald's Rewards program nationwide this year, following more than six months of testing.