A familiar Prime Day schedule: Amazon hinted to sellers that its annual mega sales event would occur in the usual mid-July time slot, shifting the event’s focus back to summer shopping trends.
After a turbulent year, customer expectations around experience have changed. While many organizations are making progress toward meeting these new demands, more are struggling to consistently deliver the best possible customer experience (CX).
Slack’s bungled rollout of Connect DMs feature doesn’t bode well for any aspirations beyond the enterprise.
NBCUniversal unveils first-party data ad options: At the company’s One21 event, it laid out everything from a new unified ID to upped programmatic capabilities and expanded shoppable ads as it works to become a one-stop media shop.
The number of click-and-collect buyers in Germany increased slightly during the pandemic, but not as much as in other Western European countries—and that lag will continue over the next few years. One bright spot, however, is that buyer penetration rates in Germany will steadily rise during that time.
Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.
Latin America’s accelerated shift toward ecommerce: Brazil’s Shopify equivalent, Nuvemshop, is hoping its new direct-to-consumer (D2C) and small and medium-sized business (SMB) options will give merchants more control of the entire consumer journey.
As Dickies nears its 100th birthday, Kathy Hines, vice president of global marketing, speaks about the importance of taking a deep introspective look at your brand. She discusses how Dickies went to market with its “United by Inspiration, United by Dickies" campaign and honest, authentic global messaging with a localized approach. As a business leader, Kathy also offers advice to women as we continue celebrating Women’s History Month with Industry Voices.