Retail & Ecommerce

For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.

Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.

Lululemon wants consumers to return their leggings: The company is piloting a way to recycle or resell used products with sustainability in mind, and customers will receive store credit for their old clothes.

On today's episode, we discuss why companies are now making a sustainability push, examples of companies incorporating sustainability practices, and how much sustainability initiatives really matter to consumers. We then talk about the potential impact of a new Digital Markets Unit regulatory body, and what store closures and returning to the office look like in the UK. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Karin von Abrams and Victoria Petrock.