The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.
Discovery and consideration are in a different place than before the pandemic. With less access to in-person touchpoints, consumers started exploring technology like augmented reality for their shopping needs. Brands have since launched new experiences to cater to consumer demands, but preexisting implementations also saw upticks in usage.
Retailers lean into low stock: Some retailers are putting less merchandise in stores to improve margins by avoiding promotions and slowing transitions to new products.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
The buy now, pay later firm saw record-breaking volume driven by significant US growth and is positioning itself to keep up this momentum through international expansion and new retail partnerships.
Google lays out tools to navigate its next phase: At its Marketing Livestream, the tech giant announced even more shoppable features, as well as a slew of more privacy-minded ad options.
On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
Bed Bath & Beyond offers same-day delivery via DoorDash: The new partnership broadens DoorDash’s footprint and allows the retailer to keep pace with the ecommerce craze.
Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.
Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.