Instacart's ad biz heats up: The company is beefing up its retail ad network with new investments and hires, which could help it become one of the biggest retail media networks behind Amazon and Walmart.
A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.
On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Target's ecommerce boom: Target posted strong growth in Q4 with the company emerging as the fastest-growing retailer by ecommerce sales in 2020.
Walmart's new partnerships: The company is adding three new partners to support the development of Walmart Media Group in a bid for the budgets of small and medium-sized advertisers.
Why retailers may want to double-check customers’ debit cards