Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.
Social commerce sales will grow by more than a third this year: As lockdowns continue and platforms continue rolling out new ecommerce features, sales will see a second year of strong growth.
Social commerce goes global: Facebook and TikTok are expanding their ecommerce initiatives into new markets this week as social commerce opportunities continue to grow outside the US.
Why companies get "canceled": US adults say they revoke support of companies to make them change their ways—and the majority are willing to accept a company's apology if it promises to change, according to new research.
Canadians click and collect: In-store or curbside pickup services were in high demand during lockdowns, which sped up adoption among both retailers and customers.