On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.
Apple tried going small with last year’s unpopular iPhone 12 mini, but a big-screen affordable model could succeed where the mini failed.
Facebook Shops features drop: WhatsApp integration, better targeting capabilities, and AR try-on round out the company's latest social commerce update.
Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.
Loyalty for burritos, fried chicken, and Big Macs: Consumer rewards programs continue to crop up across quick-serve restaurants as they vie for consumer attention and dollars amid reopening.
India cracks down on ecommerce giants: The country proposed regulations that would ban ecommerce sites from hosting flash sales or listing affiliated entities as sellers on their platforms, which could spell trouble for players like Amazon and Walmart’s Flipkart.
Crypto FOMO is real
Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Shopify goes out of networks; taps publishers: The ecommerce company is offering merchants outside of its network access to Shop Pay and has rolled out new affiliate marketing offerings for publishers.