When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.
Shein catapults to No. 1: The fast-fashion seller from China overtook Amazon in terms of US app downloads as its growth continues upward.
Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
Digital billing platform snapped up rival OODA Health for $450M—tech like this could not only help patients improve financial literacy, but also help hospitals better comply with CMS’ price transparency mandates.
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.