Discovery and consideration are in a different place than before the pandemic. With less access to in-person touchpoints, consumers started exploring technology like augmented reality for their shopping needs. Brands have since launched new experiences to cater to consumer demands, but preexisting implementations also saw upticks in usage.
New data shows Austin was the No. 1 destination for relocating tech workers during the pandemic. The city’s deep ties to tech make it a new, but relatively safe bet for tech.
The recent launch of Huawei’s Harmony OS across mobile devices will alleviate its reliance on Android and could put a dent in Google’s global mobile OS dominance.
On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Identity crisis at Amazon: The tech giant is building its own identifier for its growing advertising business, a move that could alter how advertisers allocate spending on Amazon DSP.
Retailers lean into low stock: Some retailers are putting less merchandise in stores to improve margins by avoiding promotions and slowing transitions to new products.
SVODs should consider AVODism: Most US consumers aren't looking for more streaming video subscriptions, but if more platforms consider cheaper or ad-supported tiers, perhaps that could change.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
Subscription-based mobile games are leveling up
The buy now, pay later firm saw record-breaking volume driven by significant US growth and is positioning itself to keep up this momentum through international expansion and new retail partnerships.
US digital sales of food and beverages from restaurants soared 123.8% last year, per eMarketer estimates. This massive increase was the result of more consumers using delivery services like DoorDash, Uber Eats, and Grubhub amid lockdowns and restaurant closures.
Wefox has raised a $650 million mega-round following strong revenue growth in 2020. And doubling down on further European expansion will tap into the growth of the European insurtech space and drive profitability.
The pandemic paradoxically helped pad consumer’s bank accounts—and banks now face the reckoning that fees are unlikely to return to historic levels.
Telehealth contributed to higher consumer satisfaction with health plans amid the pandemic, per new J.D. power data—but long-term adoption of the tech remains uncertain as congress has yet to make pandemic-era telehealth regulations permanent.
Open finance provider Belvo raises $43 million: The Latin American financial data aggregator, which started operating in three of the region’s markets last year, will use its proceeds to scale and deepen offerings—giving its fintech customers chances to collect data to improve their own products.