Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
UK banks face tough choices with branches amid possible curbs on closures: The Financial Conduct Authority (FCA), in an effort to keep cash usage availability stable, may limit incumbent banks’ ability to shutter branches. Incumbents may need to explore other options, such as revamping physical formats or sharing spaces with rivals.
Due to COVID-19, aspiring marketers feel underprepared: A new study suggests many young marketers-to-be feel that the pandemic has hindered their skill sets.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.
Customers still value the ability to visit a physical branch—and banks should accommodate them with a blended approach that incorporates important aspects of both the physical and the digital.
Ally’s insurance deal gives it a shot at cross-selling and loyalty building: The direct bank’s Hippo partnership adds a second insurance product line in home insurance policies that it can cross-sell—and an opportunity to build customer loyalty by making more products available within its ecosystem.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.
Telehealth needs to look beyond visits to stay competitive: Amwell unveiled its Q2 earnings, revealing lower year-over-year revenues and a projected drop in telehealth visits—we explore why telehealth vendors need to move beyond virtual visits and evolve to incorporate other digital health solutions in their product suites.
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.
OpenAI’s new Codex system tries to answer that question by translating users’ natural language into code. Though this system could one day improve programming speed and efficiency, the current model lacks accuracy and is susceptible to algorithmic bias.
If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.
It acquired Say Technologies to facilitate communication between everyday shareholders and the companies they invest in. This should boost its average account size, encouraging other market players to follow suit.