The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
Bed Bath & Beyond offers same-day delivery via DoorDash: The new partnership broadens DoorDash’s footprint and allows the retailer to keep pace with the ecommerce craze.
Instagram Drops: The company is launching a new section within its Shop tab where users can discover and track product drops. It’s a bid to capture more of the ecommerce activity that originates on the platform.
REI wants to connect people to the environment with content: The outdoor retailer launched its own in-house content studio, the latest brand to catch the in-house wave.
iOS 14.5 will have to prove itself: Companies are working to find loopholes in the privacy update, and major tech firms are declaring it anticompetitive—but Apple has yet to enforce anything during this in-between period.
Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.
Tesla owners start smiling for the camera: The company announced it will use an in-car camera to detect and monitor drivers using the Autopilot feature following mounting safety and misuse concerns. Though an improvement, the solution may bring about a host of new privacy concerns.
Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.
US insurance giant Geico has selected Tractable to expedite its repairs assessment and claims processing. This marks a big win for Tractable that the UK insurtech will likely seek to repeat with additional US incumbent partnerships.
HSBC steps back from US retail banking market: The bank’s decision to sell off or close most of its retail operations gives other players opportunities to woo jilted customers.
CIBC reports soaring digital usage: The Canadian banking giant says that digital sessions and transactions in Q2 2021 rose by double digits over last year—a sign of strong customer engagement, even as digital usership approaches saturation.
Truepill trickles into virtual care: The digital pharmacy is diving into primary care and diagnostics, similar to Capsule—a move that’ll cushion them from giants like Amazon encroaching on their corners of the digital health landscape.
Digital therapeutics firm Onduo is branching beyond chronic care management into mental health treatment—here’s why this will pay off.