CVS facilitates vaccination efforts for US employers—but it might have missed the boat: CVS’ Return Ready program is connecting US employers with vaccination sites to turbocharge their return-to-work plans—which will be key as businesses reopen to the public.
US Senate tries to knock down telehealth barriers: 50 US senators reintroduced the CONNECT Act in an effort to make pandemic-era telehealth flexibilities permanent—which should help boost healthcare access in the US.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
Nielsen hopes to increase podcast ad effectiveness: The measurement company rolled out a new way for marketers to examine the success of their ad campaigns when it comes to brand lift and memorability.
Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.
Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.
HBO on a budget: WarnerMedia is reportedly planning to charge $9.99 per month for an ad-support version of HBO Max—that's cheaper than some tiers of Netflix but more expensive than Disney+.
Verizon looks for an exit: It's reportedly considering selling off its media assets, including Yahoo and AOL, in a deal worth an estimated $5 billion.
Apple's privacy changes are finally here: The learning curve may be steep, but the consent prompts could encourage more consumer trust and opt-ins than marketers expect.
Amazon's ad revenue is crushing competition
Wealthfront debuts customizable portfolios and crypto products to distinguish its offering in the crowded US robo-advisory market and tap into the growing popularity of self-directed and crypto investing.