On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
Amazon’s upcoming live audio feature wants to steal listeners from radio, not Clubhouse: The new app hopes to cut through the din of the social audio space with a focus on music and DJing.
Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.
Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
We tease the most in-demand emerging mobile banking features neobanks can offer to can offer to monetize users from our UK Neobank Emerging Features Benchmark 2021 report.
It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.
The past 18 months have been a whirlwind in retail, with consumers adapting to technology at a faster clip and retailers looking to bridge the gap between online and in-store. However, total retail sales will dip slightly in the new year before returning to pre-pandemic levels in 2023 and beyond.
Pennyworth aims to tap niche demographic with full app launch: The UK neobank’s app offers personalized financial planning and has a forthcoming savings account—all aimed at the “aspiring affluent”
Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.
Bunq’s multi-currency offering simplifies pan-European banking: Letting users send, receive, and store money in six currencies and adding local IBAN support makes travel banking feel local.
The smartphone industry is feeling the squeeze of the semiconductor shortage.
Insider Intelligence analysts Adriana Nunez and Tyler Van Dyke recap a session at this year's "Money 20/20" event.
Uber is expanding grocery delivery in Europe ahead of US slowdown: The service faces steep competition abroad where delivery services are also on the rise.
There’s no place like home for remote clinical trials: Medable scored a whopping $304 million in funding to expand its decentralized clinical trial capabilities—we explore why decentralized clinical trials are here to stay well after the pandemic.