TikTok will grow strongly worldwide this year, even as the app faces scrutiny from multiple governments and even outright bans in several countries.
WarnerMedia’s plan to simultaneously release every 2021 Warner Bros. movie on HBO Max and in theaters as part of its shift to focus heavily on streaming, which will also give the company unprecedented audience data.
Growth in spending on Amazon ads during the Cyber Five promotional period was lower than it was in 2019, likely as a result of the overall drag in ecommerce sales.
Facebook, including Instagram, will net $33.48 billion in US ad revenues this year, up 12.4% year-over-year.
In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.
The video game industry had its most active two weeks in 2020 in November, spending more than $45 million on advertising in the US to capitalize on the excitement over the Playstation 5 and Xbox Series X launches.
The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
Disney+ will have nearly 85 million US viewers in 2021, and its low price and regular releases will keep it growing into the future.
Walgreens joins other retailers in launching a retail media network to capitalize on the growth of ecommerce channel ad spending, which will increase 38.8% this year to $17.37 billion.