During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.
Has travel ad spending taken flight?
The life insurtech will use this and the $200 million that it recently raised to fund an expansion—just as interest in life insurance innovation is ticking up.
Currencycloud provides API-based foreign exchange banking and payments services and can help Visa strengthen its position in the cross-border payments market.
Tumblr gets paid subscriptions: The new feature is intended to attract Gen Z creators hoping to monetize their fanbase, but it may be a long shot, as the platform has been bleeding users since banning adult content in 2018.
Clubhouse opens up: The platform is ditching its invite-only model as it works to compete in the increasingly crowded social audio space.
Green Dot teams up with Finicity on outside app access: Green Dot will let its neobank’s customers access third-party apps via the Mastercard unit Finicity’s API system. This collaboration could be a forerunner to similar arrangements with Walmart or another of Green Dot’s partners.
Neobanks’ account base will more than double by 2026: A study from ABI Research projects that global accounts from a sample of top neobanks will skyrocket—but the next metric may shift from account volume to whether challengers can become their users’ primary banks.
It’s been six years since Amazon’s inaugural Prime Day, and since then, the sales bonanza has evolved from the unofficial kickoff of back-to-school shopping into an event other major retailers try to emulate—so much so that the ecommerce giant has tried to obfuscate when the annual sales day will occur.
Aussies love their social commerce! Or so it would seem, based on eMarketer’s inaugural forecast for social buying in Australia.
Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as creepy or invasive.
Grad Conn, chief experience officer of Sprinklr, discussed with Geoff Ramsey, co-founder of eMarketer, how to scale your customer engagement while providing a great experience.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations. They shared how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.