The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.
On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.
Early data of digital sales on Thanksgiving and Black Friday fell below expectations, possibly as a result of a pull-forward effect or a consumer spending drag.
OTT: The number of US subscription over-the-top viewers will grow the fastest it’s grown in five years as the pandemic and streaming wars drive viewership—but growth will decelerate significantly again in 2021.
Recent estimates indicate that Facebook CPMs will be at a historic high this holiday season, despite recent news that the company’s conversion lift tool may have been overvaluing select campaigns.
Salesforce and Slack are in late-stage discussions of an acquisition, with Slack potentially providing Salesforce a goldmine of first-party data.
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.
Relevancy, personal benefits, and the opportunity to take action matter most in emails, according to our latest report on email marketing.
In light of Apple's IDFA changes, marketers are anticipating negative effects on their audience targeting and measurement capabilities.
Our ad spending forecasts were revised downwards for 27 of the 37 markets we measure, but a better-than-expected Q2 in the US means our lookout for the ad market overall is slightly more optimistic than it was in June.
We interviewed Zeta Global’s EVP and President of Data Cloud Neej Gore about using AI for predictive modeling, and how to deal with explainability and bias in the use of consumer scores.
One thing marketers are thankful for in 2020 is that it’s almost over. Marketers did not have much of a chance to proactively take a thorough look at their email marketing programs to see what’s working and what isn’t—a critical miss, considering many marketers cite it as the channel offering the best ROI.