A new way to shop: Snapchat is reportedly planning to integrate fashion recommendation app Screenshop into the platform to help spur users to make purchases through the social video app.
A new open-source AI training set from Facebook could become a benchmark for auditing AI bias. But that doesn’t answer the question of where and how facial recognition technology should be applied in the first place.
On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
In Q1 2021, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.
Hulu's new look: The streaming service announced a new design for the platform that aims to simplify the user experience as its content offering becomes increasingly complex.
A majority of China’s online shoppers will buy via social: After last year’s ecommerce boom, the practice will see higher adoption than ever in 2021, driven by shoppable livestreams and WeChat Mini Programs.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.
eMarketer pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.
Facebook continues its pivot to video
Buy now, pay later (BNPL) services have emerged in recent years as more retailers, including Walmart and Macy’s, began offering consumers financing options when checking out.