eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.
Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers introduced coinciding sales events as competition continues heating up in the retail space.
We have Prime Day at home: Target and Walmart announced the dates of their summer promotions, which align with the new June timing for Amazon Prime Day 2021. But we don’t expect these efforts to diminish Amazon’s share of ecommerce sales during the event.
It’s not TV—it’s ad-supported: HBO Max with Ads debuted this week. Here’s a look at the different ad formats the service will offer.
Olympics on the go: NBCUniversal is partnering with Tunity to provide out-of-home (OOH) measurement that includes muted TV viewership for the Tokyo Games. The format will likely face more scrutiny as advertisers grapple with reopenings and the return of outdoor activities.
Afterpay and Klarna affirm their dominance
Yieldstreet lets users invest in alternative assets conventionally reserved for institutional investors, and other investment platforms may follow suit with similar offerings.
Account-switching API provider Pinwheel spins $20 million: The company’s direct-deposit transfer tool can help neobanking challengers grab customers more easily and boost their bottom lines.
Volt lands white-label mortgage deal with AFG: The neobank’s partnership with the platform, which also includes an equity investment, continues its switch to Banking as a Service—and could grow its loan book before it builds out deposits.
On the back of Babylon’s SPAC merger announcement, we unpack why it makes sense for a digital health company with a murky security track record to use the SPAC route to the public market vs a traditional IPO.
Amazon Halo launched a new feature that uses AI to track movement and build a personalized fitness plan—here’s how Big Tech can use wearables to capitalize on the growing remote patient monitoring market.
On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.