Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born. But Spanish isn’t going away.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Struum, a subscription bundle focused on niche streaming services, will launch this spring and, as the streaming market grows ever more saturated, will probably be the first of many.
Roku will bring Quibi’s content to its 100 million US users, an audience much larger than Quibi ever had access to during its brief run
More US adults would feel comfortable getting the vaccine at their physician’s office, rather than at a hospital or a health clinic.
Net connected TV (CTV) ad revenues from YouTube, Roku, and Hulu made up about half of all US CTV ad revenues in 2020, with YouTube in the lead as the largest seller.
Google is staring down yet another antitrust investigation, this time by UK regulators concerned about the elimination of cookies in Chrome.