Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.
SVOD: Amazon will remove HBO from its Prime Video Channels offerings, meaning users will need to use the HBO Max app—which could help HBO get the user data it needs to launch its ad-supported tier next year.
This year, the number of US monthly reddit users will grow by over a quarter from last year to reach 37.7 million.
When the UK government announced a nationwide lockdown for November, the impetus for retail holiday ecommerce shopping was ratcheted up another notch, given that Black Friday shopping falls within this period.
Podcasts: As of July this year, 37 new daily news podcasts launched worldwide, and while many of those are pandemic-specific, we think the influx of listeners they’re bringing in could help boost podcast listening in the long term.
A majority of time spent streaming is on ad-free streaming services—but CTV ad spending is still expected to increase, and there are ways for marketers to reach viewers of ad-free platforms.
Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.
Instagram will exceed 1 billion users worldwide in 2020, a milestone originally predicted for 2023, as increased screen time and ecommerce activity drive growth.
Snapchat is looking to build on the strong spending from mobile app advertisers this year with its new performance-oriented offerings.
Radio: SiriusXM’s incoming CEO is considering a new ad-supported direction for the satellite radio service, but radio ad spending growth will be negative after rebounding next year, so this may not be the savviest move.
Sonika Malhotra, co-founder and global brand director of Love Beauty and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible.