Pinterest sets its sights on Brazil: The company rolled out access to its ad platform in Brazil as it works to capitalize on a year of rapid growth and increased ecommerce across Latin America.
As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US.
In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.
Where is Clubhouse most popular?
YouTube eases up on its ad rules: Though advertisers may not be happy about it, the platform’s move to relax its monetization policies is likely necessary to keep creators from jumping ship.
Elevated screen time is here to stay: Last year, US adults spent about 1 hour extra per day with digital media—and that boost will have lasting effects on consumption habits, even after the pandemic ends.
A new type of Amazon store: The ecommerce giant reportedly considered opening a chain of discount stores; existing networks of brick-and-mortar locations have been a key advantage for Amazon’s competitors amid the click-and-collect boom.
The digital divide has widened, particularly over the past year, and left seniors worldwide in the lurch. This issue takes on added urgency in China, where gender imbalance, delayed marriage, and a declining birthrate only exacerbate the rapid aging of its population. In November, the government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.