Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.
Walmart's changing workforce: The retailer has doubled its personal shopper numbers as it works to meet rising demand for online fulfillment services.
LinkedIn influencers need support too: The platform is building out its creator management team as more tech companies invest in creator-focused initiatives.
Open doors at the Oversight Board: The co-chair of the Facebook oversight Board invited other social media companies to consider joining the initiative, offer a broader vision for the board's future.
BuzzFeed wants you to window shop digitally: The publisher is working on a "digital mall" where consumers can comb through commerce-related content and brands can rep their products, continuing its push for revenue diversification.
Are parents working hard or hardly getting by?