The Trade Desk passes the torch: Prebid will be the independent operator for Unified ID 2.0, likely chosen for its track-record managing open source services.
Walmart posts Q4 ecommerce gains: The company reported 69% growth in ecommerce sales for Q4 but warns of deceleration this year.
EA expands mobile footprint: The company acquired mobile game developer Glu Mobile last week for $2.1 billion as mobile game advertising continues seeing strong growth this year.
eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.
Twitter upgrades its Clubhouse competitor Spaces: Twitter's rapid expansion into audio and ability to leverage its already-massive user base could see it become a worthy competitor to the up-and-coming audio social network.
Too much TV to talk about
eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.