Airline ad spend dips again—what little recovery was seen pre-holidays has been reversed as cases surge. The industry will see a slight rebound in ad spend as the vaccine rolls out, but it won’t approach pre-pandemic levels for a while.
TV network group OpenAP is looking to replicate the success of digital platforms by offering more audience-based linear TV buys through a new supply-side platform (SSP).
Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.
Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.
The number of gaming-related Facebook Groups surged during the pandemic as players found new ways to socialize, possibly creating new opportunities for marketers.
Kantar estimates that the slots will average $5.6 million a pop this year, reflecting the NFL’s unique ability to continue pulling in viewers and marketers.
US shoppers are buying more internationally. Less than a third of US digital shoppers made a cross-border purchase last year, but that number is growing steadily as marketplaces like Amazon make international commerce more accessible.
With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.