The US neobank committed to help people boost their savings—its latest initiative to raise its profile as a trustworthy financial institution among customers.
Coronavirus relief programs might make credit scores a less reliable indicator of financial stability—which may push issuers to adopt alternative measures like account deposit data.
JPMorgan gives healthcare another shot: A few months after shuttering a healthcare JV with Amazon and Berkshire, JPMorgan launched a standalone venture, Morgan Health—one of several large employers tackling rising healthcare costs themselves.
CVS hops aboard the clinical trials train: CVS Health launched a new clinical trials business—here’s why it’s set up for success in this space.
Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.
Although the pandemic has been the elephant in the (virtual meeting) room since early 2020, it isn’t the only hurdle agencies must overcome for continued growth and success.
On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.
The mandate will let consumers use their mobile wallets at any UPI-accepting merchant and send payments to consumers using different wallet brands—making way for increased digital payment adoption.
Disney ventures further into Southeast Asia: The company may be looking to dethrone Netflix with a possible rollout of Disney+ Hotstar in both Thailand and Malaysia next month.
Android advertising, post-iOS 14.5: Research is still mixed on whether Apple’s privacy changes will benefit Android, but Google’s plans for the Android 12 may attempt to change that.
Facebook goes ahead with pay-per-view: The platform is set to offer paid livestreams of small sporting events, as it works to give its community virtual—and monetizable—ways to come together.
Amazon and GroupM ride the wave of digital audio listenership: The companies are teaming up to help brands create and serve audio ads, as usage of the format continues to explode across different devices.
The top 5 countries for Twitch installs
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Nina Caruso, senior product marketing manager. She discussed how to bring new teams into the fold, update KPIs, and expand their people and process programs to fully realize the potential of complete data management with a CDP.
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
Over the past year, digital technologies accelerated and reshaped how we work and socialize. Curated by eMarketer, this special collection of interviews will help you explore digital’s acceleration and the changes it has brought in this new era.
The retail experience emerging in 2021 suggests that companies need to be able to adjust to rapidly changing conditions—technology and taking chances will be key to that flexibility. Curated by eMarketer, this special collection of interviews will help you understand how brands are focusing on innovation and digital integration as they modify their marketing strategies for the “new normal.”