The coffee chain leading the mobile payments game
Kroger’s grocery ambitions: The grocer giant plans to double its ecommerce sales by 2023 after joining our top 10 US ecommerce companies list for the first time last year—here’s how it plans to do it.
TV rebounded temporarily last year: Lockdowns and the election helped TV reverse its longstanding trend of losing viewership hours in the US, but only for the year—it'll keep losing time spent this year and into the future.
On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.
Corporations’ efforts on the pandemic and social issues may have paid off: Business was the only sector to gain trust after 2020 likely because of brands’ participation in conversations that were important to consumers.
The mobile provider announced a final date for discontinuing their 3G service and formally pivoting to 4G and 5G.
Facebook is making it simpler to curate News Feeds: The platform has clarified tools, streamlined access to information about how its algorithms work, and gave users the option to choose how content is shown to them.
FLoCs get their first run in the real world: Chrome has officially rolled out testing of its newest privacy-based tracking tool to marketers who are anxious to see whether the cohorts can live up to Google’s hype.
Twitter will let brands advertise alongside wholesome content: The platform is rolling out a series of topics that brands can sponsor in a separate space from more sensitive content.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.