Google lays out tools to navigate its next phase: At its Marketing Livestream, the tech giant announced even more shoppable features, as well as a slew of more privacy-minded ad options.
In China, out-of-home (OOH) was among the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how brands deploy them may be anything but ordinary in a post-pandemic China.
Amazon has enrolled millions of devices without user consent, potentially exposing private Wi-Fi networks and user data, and using customers bandwidth to connect.
On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Acorns is going public via a $2.2 billion SPAC to accelerate its user acquisition growth–and this won't be the last investing app going public this year.
When US neobanks will hit 40 million clients
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
Bed Bath & Beyond offers same-day delivery via DoorDash: The new partnership broadens DoorDash’s footprint and allows the retailer to keep pace with the ecommerce craze.
Instagram Drops: The company is launching a new section within its Shop tab where users can discover and track product drops. It’s a bid to capture more of the ecommerce activity that originates on the platform.
REI wants to connect people to the environment with content: The outdoor retailer launched its own in-house content studio, the latest brand to catch the in-house wave.
iOS 14.5 will have to prove itself: Companies are working to find loopholes in the privacy update, and major tech firms are declaring it anticompetitive—but Apple has yet to enforce anything during this in-between period.