Paying for content: Facebook announced this week that it will invest $1 billion in incentive programs for creators across its increasingly broad array of monetization products.
Bank of Ireland’s digital-usage videos aim to reassure hesitant customers: The bank’s 15-part series of educational videos will teach customers how to conduct banking activities digitally—a move that could help build loyalty and wean people away from branches amid the company’s planned closures.
This latest funding round adds to its war chest, providing ample gunpowder to deploy as it looks to expand its products’ breadth and geographic reach.
U.S. Bank’s user mix sharply shifts to mobile: More of the bank’s active digital users conducted business over mobile devices than on larger screens, with mobile hitting 60% among active digital users in Q2 2021. This clear preference and the accolades that its mobile app has received validate U.S. Bank’s digital strategy.
We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion. That’s only a slight deceleration in growth from 2020, when sales surged by 38.9% thanks to the pandemic-driven boom in ecommerce, increased social media consumption, and brands continuing to leverage these platforms to sell directly to consumers.
At Facebook, the social network is now a shopping network
Amazon Web Services is setting its healthcare analytics business, Amazon HealthLake, into motion—here’s why it could cast a shadow over its cloud competitors.
Netgames: Netflix has made its long-teased push into video games official with its latest executive hire. Gaming could help revitalize the platform, which is starting to see stagnating growth.
NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.
Thanks to hefty spending at the FCC’s C-band auction, AT&T believes it has enough spectrum to bring 5G coverage to 70–75 million people by 2022. But AT&T needs to continue forging partnerships to deploy that spectrum in ways that consumers will actually notice the benefit.
On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.