Retail ecommerce was thrust forward in 2020, mostly due to periodic stay-at-home measures enacted across the country. During mandated quarantines in the first wave of the pandemic and a second wave in the fall that coincided with the holiday shopping season, consumers shopped online to a degree they never had before. Retailers in Canada quickly adapted to these new conditions, setting them up for continued high volumes of online ordering in 2021.
Digital has been a retail reality for UK shoppers over much of the past year, thanks to lockdown orders requiring nonessential retailers to shutter their physical stores for long periods of time.
Cat's out of the bag: Several non-pet-focused retailers have announced plans to start carrying pet products, as digital sales in the category boom amid record-high adoption rates.
Facebook makes content moderation strides: The company reported that instances of hate speech and violent or graphic content dropped last quarter, as the company doubled down on its brand safety efforts.
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with senior analyst at Insider Intelligence Sara M. Watson, discuss what a reimagined workplace looks like, The New York Times digital transformation, what big tech can expect from the Biden Administration, whether the world is getting less colorful, podcasts as a direct line to consumers, how many people live underwater, and more.
Disney+ hit its subscriber goal four years ahead of schedule: It hit 94.9 million subscribers at the end of last quarter as original content drove viewership in the US and cricket boomed in India.
Microsoft wants a bigger slice of the digital market and is willing to call out peers to get it: Microsoft wants to see the US mirror Australia in new legislation that would force companies like Google and Facebook to share revenues with publishers, and argued for media's role in democracy to bring its point home.
Travel ad dollars fly higher
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and shared expert tips for finding success in 2021.