Twitter hopes it can create an easier way for users to post on the platform with the rollout of its new story-like feature "Fleets."
One out of every four social network users in Russia will be social buyers this year, as the country's VK app drives growth.
Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
Instagram is considering paying publishers for news, but any deal will likely be limited in the same way Facebook’s model is.
Hulu is increasing the price of its skinny bundle, Hulu with Live TV, by $10 next month. But the service hiked its price by the same amount last year and still grew strongly, so we don’t think it will hurt user growth too much.
Instagram is centralizing Reels and Shop on its app homepage as Facebook tries to more aggressively push its TikTok clone and become a bigger social commerce player.
WPP, in a push to consolidate creative and digital teams, will merge agencies Grey Global Group and AKQA to form AKQA Group.
The Walt Disney Co. saw strong growth across its streaming platforms, with Disney+ now closing in on 74 million subscribers—but it will have to stay competitive with content and market expansion to keep up momentum.