Facebook’s replication station: The company is reportedly developing a Clubhouse dupe for its own portfolio, attempting to cash in on the audio app’s nascent popularity.
New feud is brewing in the broadcast world: Dish’s Sling TV added new local channels through a deal with Locast in a step that goes against arguments the free over-the-air broadcaster has made for itself against TV networks in the past, all while the company is embroiled in a lawsuit with those very networks.
States press on with tech regulation: The Maryland General Assembly is holding out for its Senate to override the state’s previous veto of a bill to tax digital advertising and streaming, making Maryland another state taking steps to regulate tech.
Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.
Fox ended 2020 strong: The company credited increased political advertising and successful AVOD product for its end-of-year results.
Dropshipping can be luxurious too: Nordstrom is leaning into dropshipping as it looks to expand its product inventory over the next three to five years, potentially offering an option for those interested in luxury ecommerce.
Instagram Reels will limit the spread of TikTok reposts: That could hamper the feature, as a good chunk of its content is still recycled from TikTok. But Reels' popularity with influencers could incentivize them to follow Instagram's wishes to post more original content.
YouTube's brand safety strides have paid off: It became the first company to be accredited under the Media Rating Council's brand safety guidelines, the culmination of years of work to make its platform safer for advertisers.
Facebook and Shopify team up to boost social shopping: Shopify's checkout system is now available on Facebook and Instagram shops. That could help attract ecommerce merchants that already use Shopify and also make it easier for customers to shop on the social platforms.