Edelman's Trust Barometer shows the tech industry is rapidly losing trust worldwide, and most acutely in the US. The report details how trust is declining across specific technologies as well, including 5G, AI, IoT, and VR.
Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).
DoubleVerify and Facebook team up: The company will provide brand safety tools for Facebook video ads, which could help the social platform attract advertisers that are in danger of being swayed to more premium video content from YouTube or ad-supported streaming services.
Facebook remains atop the social ladder
LinkedIn increases influencer investments: Its new Creator Mode encourages original content creation, as the platform taps into the growing creator economy.