The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.
Programmatic CTV ad spending will grow by 36.3% by the end of 2020 as advertisers continue to push into streaming, although the channel is still much less programmatic compared with mobile.
TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
The biggest demand-side platforms (DSPs), like Amazon and Google, are the companies best poised to navigate the shift away from third-party cookies, according to US marketers, which could see the companies gain market share as cookies are phased out.
Programmatic digital display ad spending will grow 10.4% this year, outpacing overall digital ad spending because of its cost-effectiveness and the transparency it provides.