From midnight on March 23, the UK government enforced the closure of nonessential retail stores in the UK as part of strict lockdown measures. This shuttering was only lifted on June 15. During those intervening 12 weeks, UK consumers wanting to purchase anything other than groceries or medications could not do so in-store.
With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.
As companies like Twitter and Microsoft announce long-term remote work policies, business leaders are grappling with what their return-to-office plan may look like.
The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.
Marketers have had to be nimble as they navigate during these uncertain times. Real-time data and feedback has helped many—including companies like UberEats and Chobani—stay on top of things and reach consumers with relevant content and marketing amid the pandemic.
What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada. Despite the influx of US-based services like Disney+ and Apple TV+ in the past year, and the presence of homegrown services like Bell Media’s Crave nationally and Vidéotron’s Club Illico in Quebec, Netflix is still by far the most popular subscription OTT service in Canada.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Impact CEO David A. Yovanno. David will provide a roadmap for how to achieve growth for your organization through partnerships.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian will clear the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Zenreach's John Kelly, CEO, and Robert Cornell, vice president of sales. They will discuss how brick-and-mortar retailers can use data collection to build customer profiles, track subsequent visits and past purchases, and design retargeting campaigns.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring BlueConic's Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing. They will discuss what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu try their hands at playing a special, Amazon-themed game of "What's the Point?" where they discuss how the US House antitrust report affects Amazon, luxury brands on the platform, palm-print payment, all the new details about Prime Day 2020, and more.
Apparel manufacturing company Dickies recently launched a digital-first content campaign to build on its ongoing diversity efforts. Amid the pandemic, it had to be shot by the very creators highlighted in it, using their own devices.
The number of US digital gamers will grow by 5.0% this year to 174.7 million. That’s roughly 8 million more than last year, and an increase of 5 million gamers from our previous forecast for 2020.
Based on a bottom-up look at the market, eMarketer has updated our estimates of US digital ad spending this year. eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with junior forecasting analyst at Insider Intelligence Nazmul Islam, join eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about the building blocks of the forecast, what we know about performance at major digital ad sellers, and how it all adds up to the whole. Plus, they put our digital forecast in the context of other major media.
In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.