Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.
As Gen Z consumers enter the workforce and earn more disposable income, we expect this group to adopt new technology, including the most recent smart wearable devices.
Instagram has rolled out Instagram Shopping for its long-form video platform IGTV, part of the company's push to make social commerce more central to the app.
The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.
US adults will spend an average of 4 hours, 1 minute (4:01) on mobile internet per day in 2020.
Amid a pandemic and economic downturn, many consumers are more cognizant about the money they’re spending, and the upcoming holiday season is no exception.
No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.
As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.
eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.
Despite general pullback in digital ad spending across many industries this year, the healthcare and pharma industry will increase its digital ad spend by 14.2% to reach $9.53 billion. This will make it the fastest-growing industry after computing products and consumer electronics, we forecast.
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.
In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar.
Long before consumers were stuck at home during the pandemic—and forced to rely on technology as the only way to communicate or spend time with friends and family—tech addiction was making headlines.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns.