eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns.
eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.
John Durham, CEO and managing director of Catalyst SF, a brand strategy firm, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss political marketing versus all other marketing, the best cities worldwide for business, and how his marketing and teaching careers compliment each other in his business and personal growth.
In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.
We recently spoke with Leila Kashani Manshoory, founder and CEO of Alleyoop, about the challenges of remote photoshoots, the company’s recent pop-up partnerships with Bloomingdale’s and Verishop, and its foray into augmented reality (AR).
The US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.
Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year. Any growth is good growth in the current environment, but this will represent the most modest growth across all the industries we forecast to increase spending this year.
The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.
eMarketer principal analyst Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom speak about what types of federal and state-level regulation might be coming up, including privacy laws and updates of Section 230. They also discuss who's watching Twitch, who isn't watching sports, and Apple easing off its 30% fee for some virtual events.
Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.
Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.
LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.
eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.
Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.
When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.