WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.
In China, an estimated 889.5 million people—97.3% of all internet users—will visit social networks at least monthly in 2020.
Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.
As Twitter expands its own site with new video capabilities, it’s sunsetting its livestreaming platform Periscope.