eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
Amazon has launched a week of NFL-themed programming in the lead up to its first exclusive broadcast, which could determine its access to broadcast rights in the future.
We've revised our forecasts of Amazon's sales growth upward in Germany, the UK, and Japan as they see unprecedented ecommerce adoption during the pandemic.
Facebook’s Instant Articles feature helped out top publishers this year, but that's a small bright spot for an industry that has lost ad revenue to the platform.
Fox and Sinclair minted a multiyear carriage renewal, a fairly common agreement that will have Sinclair continuing to carry high-rating sports and primetime programming.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
Following increased demand due to the pandemic, digital restaurant marketplace sales are on track to finish the year with $44.94 billion in sales, more than double the $20.08 billion in 2019.