YouTube's living room ambitions: YouTube is rolling out a new hub for premium sports content and expanding the geographic reach of its YouTube Select offering in a bid for CTV ad budgets.
Walmart pushes self-sufficiency: The retail giant will bundle new technology into its upcoming self-serve ad tool as it catches up with Amazon in the digital ad space.
McDonald’s seeks some loyalty: The company is gearing up to launch its MyMcDonald's Rewards program nationwide this year, following more than six months of testing.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Steelhouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.
TV ads are still playing to win
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.
The New York Times gets closer to its digital transformation goals: The company reported a big increase in digital-only subscriptions, an outlook indicating it’ll keep betting on that ringer.