UK programmatic digital display ad spending increased in 2020, despite the incredibly challenging conditions. The shift to programmatic trading will further accelerate this year, but certain methods are performing better than others.
Walmart is building its own demand-side ad platform: This lets advertisers buy off-site ads using Walmart’s wealth of consumer shopping data, which could help the retail giant gain share in the online ad war against Amazon.
Boomers would rather leave telehealth messages on read
eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.
Social media memes have been around for over a decade, but the last twelve months have solidified their position as a staple of digital communication. While the topics themselves are no laughing matter, lighthearted humor about shared struggles has become a coping mechanism—or simply a much-needed distraction—for many.
IDFA slows mobile app advertisers: Ad spending for mobile app installations will see slower growth in 2021 as Apple's changes to IDFA spark concerns about future effectiveness.