Apple TV+ will see steady growth in users over the next few years, reaching 18.8 million US users in 2020 as Apple continues to expand its content library.
Reddit acquired Dubsmash in an unlikely move that should help both companies to reach audiences they’re currently missing.
Axios will roll out new software that helps organizations enhance internal communications, another move by a publisher to capitalize on its popular products.
Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. In its first full year, Disney+ has grown rapidly, spurred by in-demand content and stay-at-home orders. In fact, the service will help The Walt Disney Co. reach Netflix’s share of the market by 2022, according to the inaugural eMarketer OTT subscription revenue forecast by Insider Intelligence.
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.