Influencer marketing will keep booming this year. Instagram will capture a great deal of this growth in the short term, but TikTok is beginning to make a name for itself as an influencer marketing destination.
UK Facebook users to get curated news: Facebook is expanding its News tab to the UK after securing licensing deals with the country's major news providers.
You've got mail: The total volume of emails sent in 2020 increased by 7%, with open rates increasing 13% as a result of the pandemic-driven shift to digital.
Focus your binoculars, Twitter is looking for birdwatchers: In its latest attempt to create healthier open space for discussion, Twitter is launching a site called Birdwatch, which will allow users to add context and correct misleading tweets.
Consumer shopping habits have changed significantly in the past year. Having the right data to monitor these changes (and being flexible) will be key for most brands, according to Andrew Kandel, head of sales for North America at Waze.
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.