Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.
Take heart, US retail salespeople: Despite premature calls to the contrary, it turns out the US will remain the most lucrative retail market in the world this year and for some years to come.
Instagram announced it is officially launching shopping features on Reels, making all the platform's formats shoppable.
Coca-Cola is launching a full review of its marketing practices and partnering agencies—global strategies and digital innovation will likely be top priorities.
The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.
Twitch announced a big update to its community guidelines and content moderation efforts, overhauling its policies surrounding harassment and hateful conduct.