Nielsen will roll out a new ratings system that combines linear TV and digital video audience data, a huge boon for marketers as viewership increasingly shifts to digital.
Google Stadia games can now be streamed directly to YouTube—a win-win for Google, which could see increases in YouTube livestreaming viewership and adoption of Stadia.
Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.
India’s TikTok ban lead to big gains for Snapchat and Instagram in Asia-Pacific, on top of general growth for the platforms driven by the pandemic.
Amazon was ranked the largest global advertiser in terms of spending for the first time last year and may be set to do it again this year.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.
In a move to strengthen its own advertising business, Vizio is altering contracts with Inscape customers, limiting the use of its TV data for advertising purposes.
Super Bowl LV is happening February 7, and its ads may look a little different this year as brands move to incorporate cultural or political stances.