To buy or not to buy–here’s why internet users turn away from brands when online shopping
Sixty-eight percent of US adults said that reminders of important appointments were highly valuable, compared with just 14% who cited discount alerts.
Facebook and Amazon led US corporate lobbying spend in 2020. That will likely continue as regulatory reform and antitrust enforcement looms large in the new administration.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.
Facebook's Oversight Board will review Trump's deplatforming. This will be a critical first test of the self-regulatory solution to the platform’s content moderation challenges.
Marketers and service professionals are using SMS messages in many ways.
Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.