Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.

Twitter gets short with video ads: The little blue bird is offering a new, shorter, video ad option that has been proven to show success, and it targets those most likely to view video content on its platform.

JPMorgan pushes branch staffers to get licenses: The banking giant wants all of its nearly 5,000 Chase branches staffed with licensed relationship bankers by year’s end—a move that may bolster branch usage even as consumers go digital for transactional services.

Fifth Third expands early paycheck access: Early Pay will become available to all Fifth Third Momentum Checking customers after its launch in select areas—and neobanks offering that feature will need to think up another competitive differentiator.

The retail giant is making its prepaid debit card—offered with Green Dot Bank—available as a demand deposit account. That and its big store footprint could pose a threat to smaller banks in rural areas.

The PayPal-owned P2P payments player will soon introduce new fees and privacy updates that should bring it one step closer to profitability and might make its platform more trustworthy.