Amazon's ad biz expands: The platform's higher-funnel Sponsored Brand option is growing in popularity, making its ad business appealing to marketers that want to target customers in all parts of their journey.
TV ad spending in the US reached its highest point ever in 2018, a year that featured the Winter Olympics and a midterm congressional election—except no one realized it was a peak at the time. Linear TV had been stagnating for several years, though in early March 2020, the combo of the Summer Olympics and a big presidential campaign season looked set to generate a record $72.00 billion in US TV ad spending that year.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Exponea (acquired by Bloomreach)'s Martin Simo, product marketing manager. He discussed how brand marketers can take decisive action and develop a successful data strategy in a post-cookie world.
What will convince customers to bank online?
Here's what motivates crypto owners
The corporate credit provider’s new premium offering is a one-stop shop for small businesses’ financial needs—boosting Brex’s value proposition and diversifying its revenue streams.
Medtronic and Surgical Theater partnered to use AR to boost real-time neurosurgery visualizations. While hospitals like Johns Hopkins are turning to AR to streamline surgeries, it’ll likely take some time before cash-strapped hospitals can hope for wide-scale implementation of the tech.
Antitrust pressure mounts against Apple: The EU is set to bring a case against the tech giant this week over its App Store fees, just one week after Apple faced a hearing in the US Senate.
Reddit teams up with the NBA: The basketball brand is one of many that have been attracted by reddit's growing user base and renewed commitment to brand safety over the past year.