US media buyers and sellers said digital video, OTT, and connected TV (CTV) will be their highest priorities in 2021, driven by high viewership during the pandemic and innovations in measurement and targeting.
US authorities have filed antitrust suits against Facebook, claiming that the company engaged in illegal, anticompetitive practices to establish market dominance.
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
China registered yet another record-breaking Singles’ Day, which took place last month. The shopping event generated RMB498.2 billion ($72.11 billion) in sales on Alibaba Tmall, up 85.6% year over year. Sales on JD.com rose by 32.8% over 2019 to RMB271.5 billion ($39.30 billion).
WhatsApp users can now shop by messaging vendors directly on the app, with Facebook likely targeting mobile-first markets like India and Brazil.
Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.
It is unlikely that US adults will be doubling down on their investments anytime soon. Per July 2020 polling from consulting firm Phase5, 45% of US adults said that the pandemic has not created good investment opportunities.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).