TV and radio under the same roof: A new ruling from the US Supreme Court validates an earlier FCC decision to relax restrictions on cross-media ownership in local markets.
Search ads on Walmart.com: The number of paid search ads in the company's search results doubled over the past year as the company expanded its digital advertising footprint.
Facebook targets streamers: The company launched a new dynamic ad solution tailored for companies promoting their streaming services and associated movies and shows.
Pinterest sets its sights on Brazil: The company rolled out access to its ad platform in Brazil as it works to capitalize on a year of rapid growth and increased ecommerce across Latin America.
As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US.
In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.