Will the industry flock to Google's FLoC? Google says its privacy-friendly tracker FLoC is almost as effective as third-party cookies. But lingering mistrust and a lack of data could hurt it in its battle against other ad tech players for implementation.
Contactless menus boosted smartphone scanning in 2020: Hygienic concerns during the pandemic sped up adoption of QR code menus, which in turn led to a rapid increase US smartphone barcode scanners last year. That number will decelerate but still grow this year.
TikTok ramps up its effort to pull in creators: The short-form video app launched a portal for creators, where TikTok creators can get advice on how to monetize content.
Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.
Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.
NBCUniversal will sunset NBCSN and add sports to USA Network: The move should help it to bolster an already valuable network and eliminate one that underperforms, as it reimagines what its sports and entertainment slate looks like.
Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.
eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.