While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
Disney+ will have nearly 85 million US viewers in 2021, and its low price and regular releases will keep it growing into the future.
Walgreens joins other retailers in launching a retail media network to capitalize on the growth of ecommerce channel ad spending, which will increase 38.8% this year to $17.37 billion.
FreeWheel will now lead ad decisioning across all NBCUniversal properties, removing limits placed by the fragmentation of platforms and ad technology.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.
Amazon is reportedly acquiring podcast producer Wondery, another aggressive push into podcasting after the retailer began streaming podcasts on Amazon Music recently.
Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.
Snapchat's rapid growth this year will be driven largely by older users, as the app has already achieved more than 80% penetration among younger users.
GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.
Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.
US adults share a variety of personal finance concerns amid the pandemic-induced recession.
The programmatic ad market in Canada will be flat in 2020, but it still makes up more than four-in-five digital display dollars, per our latest ad spending forecast. The pandemic’s impact on overall ad spending was evident in stagnant programmatic digital display ad spending, which is expected to grow just 0.6% in 2020 after several strong years of growth.